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Home / Brand & logos

A greeting, in a conversation.

Two palms joined in namaskar, inside a speech bubble, under a haldi bindu. The palms open into an arch: a doorway you choose to open. Here is everything you need to use it well.

Logos

Download the originals.

Always use these files. Every logo is drawn as vector shapes, including the Devanagari, so it looks the same everywhere.

Primary logo: mark, namaskara, नमस्कार | नमस्कारः and tagline

Primary logo

For the website, documents, partners and press.

Primary logo on indigo

On dark

On Raat indigo or photos. The bindu stays haldi.

App icon

App icon

Android, web app and social avatars. A round version is included.

Compact logo

Compact

Headers and small spaces. Drop the tagline below 240 px wide.

Stacked logo

Stacked

Posters, splash screens and square formats.

One-colour logo

One colour

Print, stamps, embossing, fax. Black or white only.

Colour

Indigo night, one drop of haldi.

Indigo is India's oldest dye and the colour of trust on a screen. Haldi is the warmth of a welcome. Every text colour below passes WCAG AA on its background.

Mark gradient#2A27B0 → #6A2AA8
Neel#2A27B0 · buttons, links
Jamun#6A2AA8 · gradient end
Haldi#F2A007 · bindu only, never text on light
Raat#17156B · wordmark, 14.6:1
Slate indigo#4F4C8C · tagline, 7.2:1
Paper#FBF8F3 · background
Use it well

Six rules, no exceptions.

Give it room

Keep clear space equal to the bindu's width on every side.

Mind the size

Mark at least 24 px; full logo at least 240 px wide, or drop the tagline.

Don't redraw

No stretching, rotating, outlines, shadows or new colours. Use the files above.

Both scripts belong

Keep नमस्कार with namaskara wherever it fits. The Sanskrit नमस्कारः is optional.

No national symbols

Never pair the logo with the flag, the Emblem or other protected symbols.

Never in a scam

We never ask for OTPs or payments. A message using our logo to ask for either is a scam: report it at 1930.

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